Brand

Unless you’re a stranger to the internet, you’re probably aware of the ongoing drama with a certain brand name getting raked over the coals for bashing their own.You’d think that seeing the outcry they would apologize and shut up for awhile. As of today, they continue to dig-in in an every expanding failure to defend comments that should have been kept private.1  And frankly, no matter how you slice it, the comments were demeaning. 

You can think whatever you like and are even free to say it, but you are not free from the consequences. And acting like spoiled little brats doesn’t after the fact doesn’t improve your standing. If you own a brand name directly associated with your name is it really a good idea to insult many of the people who help make you wealthy? It is a hard lesson in the changing world though. No one is immune from the viral effects of the internet. 

As for the calls for boycott, I’m not really for it. Not every disagreement needs to result in a boycott. If I purchased their products, I’d probably stop as a personal decision. I would not however try to ruin them for simply disagreeing with me. Being free means people are allowed to disagree, even our own. Boycotts should be for those who actively work against us, not just anyone with an unfavorable opinion. Calling for a boycott marginalizes the big issues and minimize their effectiveness as well. 

Hopefully, they’ll just shut up and let things die down again. People will forget and move on to the next big scandal. However, the more they run their mouth the more inflamed it will become. 

  1. Do these people not have publicists? []

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